Table of Contents
C ONTAGIOUS C ONTENT .............. 152 C URATED C ONTENT .................... 153 O NGOING T OUCHPOINTS ............ 154 N EWSWORTHY C ONTENT ............ 162 E VERGREEN C ONTENT ............... 164 A DVOCACY ................................. 165 G UEST - WORTHY C ONTENT ......... 167 G O - TO -R ESOURCES ................... 170 O PTIMIZING C ONTENT ................. 171 R EPURPOSING C ONTENT ............ 178 S HAREWORTHY C ONTENT ........... 185 S UMMARY .................................. 187
Trust You
Like You
Know You
Awareness ( Stranger )
Brand Exposure
Credible Content
Heartfelt Emotions
Connecting to Pain Points
Storytelling with Drama Minifilms
Micro-influencer Outreach
Interest (Prospect)
Brand Consideration
Thought Leadership
Desire (Warm Lead)
Community Interest
Community Excitement
Community Interaction
Brand Engagement
Contagious Content
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