Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 2: Creating Content That Spreads and Sticks
Subscribed video channels have the added benefit of hooking audiences into a continuous trail of episodic content often compiled into a training module. As the epitome of long-term video, YouTube remains the frontrunner in this competitive landscape. YouTube has the added advantage over other social media platforms of being the second largest (second to Google) search engine. As demonstrated below, one way to boost SEO is through playlists since audiences are more likely to keep watching the next video, thereby increasing your overall views and watch time (key SEO factors). To date, key applications for hosting content on YouTube channels include: • Creating tutorial videos (e.g., workouts, healthy recipes, etc.) • Hosting a talk show (e.g., industry news, thought leader guests, etc.) • Hosting a Q&A session
For a
Tutorials
Talk Shows
Q&A Sessions
quick tutorial on starting a YouTube channel, growing subscriptions, and SEO tips, check out Hootsuite’s “17 YouTube Tips to Grow a New Channel in 2023.”
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