Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 2: Creating Content That Spreads and Sticks
For example, listeners are provided with plug-and-play access and even voice assistance in selecting podcast episodes. (e.g., you can now ask Google Assistant to search and play podcasts by guest and/or episode). At the same time, technological advances have simplified podcast setups leading to substantial reductions in the complexity and costs of studio configurations for creators. Affordable tools and templates are also available for launching and hosting podcasts, as well as posting, linking to, and embedding into other content. Finally, marketers are recognizing many extended capabilities for brand content marketing including: • Greater opportunities for SEO impact • Readily accommodating interviews, panels, and repurposing • Making it easier to embed, repurpose, and share (the whole show or a single episode) • Content for live audio chat rooms (e.g., Clubhouse, Twitter, Facebook, and LinkedIn) to be discussed further in Module 3. To learn how to launch and run a podcast, check out these two videos including one
moderator by Pat Flynn (bottom right), a leading expert in podcasting for brand marketing.
Subscribed Text
Like video and podcast channel episodes, subscribed text (e.g., newsletters, newsrooms, magazines, blogs, and digests) provides opportunities for ongoing touchpoints. The long-form nature of subscribed text is well suited to boosting shares and attracting links. According to Hubspot, articles that are >3,000 words get 3x more traffic, 4x more shares, and 3.5x more backlinks than shorter articles.
• Newsletters • Newsrooms • Magazines • Blogs • Digests
| 159
Made with FlippingBook interactive PDF creator