Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 2: Creating Content That Spreads and Sticks
ads on Deere’s farming tools, they elected to teach and update farmers on American farming. “The goal of the magazine remains the same - to tell stories that people enjoy reading and provide them with knowledge that they can apply in their operations” (John Deere). Red Bull also sponsors an online magazine that earns them repeat episodes. Like the Furrow, “The Red Bulletin,” is highly effective in relating the brand to audience issues. Branded Newsrooms/Newsletters. Branded newsrooms and newsletters like “the Hustle” and “Marketing Brew” are especially valuable in updating audiences on technology and business trends. Since many of them can be customized for narrow niche subjects, brands have an opportunity to be the go-to resource on what’s going on in certain industries.
Branded Magazines. This concept started in 1895, with John Deere’s introduction of the Furrow . To this day, rather than posting
Today
1897
Shown on the next page are examples of newsrooms updated daily. The recognized value and demand for shared news
coverage prompted LinkedIn to launch a newsletter
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