Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 2: Creating Content That Spreads and Sticks
feature. Above is an example of how one social media expert, Andy Crestodina, has earned 190K subscribers on his “Digital Marketing Tips” newsletter.
Subscription-based Blogs/Digests
Brands able to command a large share of voice on topics still maintain subscription- based blogs. Take Adobe and Qualtrics for example. Adobe has earned a reputation over the years for creativity, digital content marketing, and immersive 3D experiences. Their blog is therefore highly suitable for discussing the latest in generative AI, social media marketing trends, and the Metaverse. Similarly, Qualtrics has become well known for the expertise in customer experience management making them highly adept at and qualified to discuss a wide array of consumer marketing topics as shown to the right.
| 161
Made with FlippingBook interactive PDF creator