Module 1: Boosting Brand Visibility Through Top-Funnel Relationship Marketing Unit 1: Meeting Inbound Marketing Demands with Content Credibility
CONTENT BACKED BY SOCIAL PROOF
Social proof in this context involves bolstering your credibility by highlighting audience reactions to your content. New audiences perceive engagement metrics as an endorsement that the content they are considering is valuable to read or view. Establishing your authority begins with showing your following on authoritative platforms such as LinkedIn. As shown on the right, are readers or viewers evaluating your content based on their reactions (likes, insights, comments, and views)? Are respected authorities (e.g., Forbes, Entrepreneur, and Inc.) recognizing its quality? A blog that has aged well but receives little engagement is often likened to an empty restaurant. If it is truly trustworthy, why aren’t others responding accordingly?
1M+ followers 402 reactions 48 comments
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BuzzSumo Top 10 Content Marketers
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