Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 2: Creating Content That Spreads and Sticks
• 9.8 times more impactful than influencer content (Stackla) • Users arriving on an ecommerce site via user-generated video content are 184% more likely to purchase while spending, on average, 45% more (Econsultancy) GUESTWORTHY CONTENT Beyond using brand ambassadors, you can spread your visibility by contributing content to key opinion leaders. A key opinion leader (KOL) is a trusted, well-respected influencer with proven experience and expertise in a particular field. These guest-worthy contributions are crucial to jumpstarting your audience growth strategies. Like a dying car battery, exposure of your content eventually fizzles out. Even the carryover benefits of advocacy, timeless topics, curation, and ongoing episodic content will wane over time as audiences crave for something different.
One way to extend your audience reach is to ride on the coattails of KOLs whose audiences may temporarily benefit from your insights. Prior to the accelerated growth of social media marketing, this large audience exposure was typically the
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