Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 2: Creating Content That Spreads and Sticks
CONTENT OPTIMIZATION
A further way to increase the visibility of your posts on social media platforms is to optimize the content for greater: • Discovery – making the content searchable through search engine optimization and tagging • Link management – making the content conducive to soliciting inbound links from high page rank content • Repurposing – scaling the content to make it accessible at various stages of completion and platform/media suitability Optimizing for Discovery Content can be marked by keyword phrases that make it more readily discovered. Besides search engine optimization (SEO) and answer engine optimization (AEO), words used to align the content with trended hashtags and location tags can substantially spread its visibility. Search Engine Optimization (SEO). According to HubSpot (2023), “86% of consumers say search engines are still the
As shown above, another sponsored “go-to resource” is Columbia Sportswear’s “What Knot to Do” app. These branded apps solve top-funnel problems while repeatedly reinforcing the brand’s association with the subject matter.
Cheat Sheets and Checklists
You could also create indispensability through cheat sheets and checklists. These free quick-reference guides provide concise notes or one-page “must-knows” as a go-to teaching resource. In effect, they provide handy access to a recurring problem or task.
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