Module 1: Boosting Brand Visibility Through Top-Funnel Relationship Marketing Unit 1: Meeting Inbound Marketing Demands with Content Credibility
LONG-FORM CONTENT
There has been extensive discussion about the surge in short-form content. However, does this imply that long-form content is vanishing or becoming shorter? Not at all. In fact, long-form content is also on the rise. Why? For marketers aiming to show their expertise, it is challenging to achieve in a 30-second video or a 500-word blog post. Furthermore, search engines require more than just a few relevant keywords to consider your content authoritative. Several studies on search engine optimization show that blog posts exceeding 2,000 words tend to have the greatest chance of achieving high rankings in search results.
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