Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 2: Creating Content That Spreads and Sticks
delicate trade-off is often required to ensure readability is not sacrificed by excessive “search speak.” Finally, the precise placement of these terms in the content is also a crucial driver of search engine performance. Generally, more algorithm credit is applied to terms placed in the title, subtitles, and opening paragraph of the posted content. In addition, credit is applied to relevant keywords used in your comments and responses.
• Profile Optimization (username/handle and bio/about section): If possible, include a relevant keyword in your social media username or handle. This will be part of your profile's URL and can contribute to better SEO. Also incorporate important keywords naturally in your bio or about section. Write a concise and informative description of your business or interests, including relevant keywords. • Consistency : Consistently use the same keywords across your various social media profiles. This helps establish a strong online brand presence and aids search engines in associating your profiles with specific topics. • Video Optimization (e.g., Video Titles and Descriptions) : For platforms like YouTube or TikTok, use descriptive titles and video descriptions that incorporate relevant keywords. This helps both platform searches and traditional search engines. Trending hashtags. To overcome many of these SEO challenges, marketers rely heavily on trended hashtags to boost the visibility of their top-funnel content on social media platforms. Since their inception, hashtags have remained one of the most effective ways to get more eyes on your posts.
A blogger’s reply to their reader’s comments should capitalize on search terms whenever possible.
Besides optimizing content, social media SEO experts remain convinced that optimizing your profiles can help improve discoverability through both platform- specific searches and traditional search engines like Google. Overall, most recommend an emphasis on the following keyword placement strategies:
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