Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 2: Creating Content That Spreads and Sticks
When used on TikTok, Instagram, YouTube, Twitter, and LinkedIn, hashtags essentially categorize and organize posts around a specific topic or theme, making it easier for users to find and participate in discussions related to their interests. Their catchy phrasing and more condensed terminology make them more suitable for campaigns and content curation in comparison to long-tailed search engine keywords. For example, the great success of social media campaigns is often attributed to a hashtag identifier. Few would recall the name amyotrophic lateral sclerosis (ALS), but nearly 6% of the world population viewed video content associated with ALS’ #IceBucketChallenge. The precise number of hashtags to use is a topic of debate. Although Instagram lets you include up to 30 hashtags in post captions, it is advised to stick to a 3-5 hashtag limit in captions (Mercer, 2023). Finally, some leading hashtag generator tools used to identify and track the performance of trending hashtags are:
favorably to the continuous addition of content as well as the integration of high SEO ranking content into some centralized location. In essence, there is an accumulative effect of having many content pieces validate your relevance to and authority on a searched topic. This is one reason why maintaining a blog at the center of all your content is key to SEO. For example, as shown below, blogs seamlessly manage (1) inbound links for embedding your video, imagery, text, and audio elements into a central source and (2) outbound links to all your social media platforms. Since the predominantly text-based center piece is naturally designed for search, the coordination of your SEO efforts is greatly simplified. It’s also instrumental in
Keyword Tool
• • • • •
Inflact Toolzu CopyAI
Sprout Social
Optimizing for Blog-Centric Inbound/Outbound Link Mgmt. In addition to optimizing profiles and content for discoverability, the management of your inbound and outbound links is crucial to your visibility. SEO algorithms respond
| 176
Made with FlippingBook interactive PDF creator