Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 2: Creating Content That Spreads and Sticks
Repurposing from Pillar Content (Church Example)
Subtopics • Sermon topic episodes • Virtual events • Holy day content
Core Topics • Sermon series playlists • Multi-event outreach series • Faith education series
Micro-Content • Teaser posts (events, podcast episode trailers) • Platform adapted media
Pillar Content Platform or series build
Instagram Story Teasers to Podcasts
Tweeted Conference Plugs
FRUIT OF PURSUIT
THE UNSEEN
PILLARS
material for a specific topic or theme within a brand's content strategy. As illustrated above, these pieces can be broken down into micro-content (like teasers, infographics, short videos, or quotes) and shared across different channels. This not only maximizes the reach of the content, but it also makes your brand more recognizable and memorable to your audience.
preferred medium or device. The goal of creating ubiquitous content is to ensure that your message reaches your target audience no matter where they are or how they choose to engage with content. In this session, we will examine how ubiquity is achieved through (1) social media platform proliferation, (2) communication media, and (3) content duration mix (e.g., ephemeral vs. evergreen content). Repurposing for Ubiquity
REPURPOSING FOR UBIQUITY
Communication Medium
Content Duration Mix
Video Audio Imagery Text
Social Media Platforms
Stories Short Clips Live Streams Compilations
For content to expand its potential audience reach, it should be everywhere. Ubiquitous content refers to content that is widely present and accessible across various social media platforms and formats. It's content that can be easily found and consumed by audiences regardless of their
Facebook Instagram TikTok LinkedIn Twitter Pinterest Snapchat
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