Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 2: Creating Content That Spreads and Sticks
TikTok
Instagram Reels
CONSUMPTION TIME
Short-form
Long-form
LIVE STREAM
STORIES
Snapchat Spotlight
YouTube Shorts
COMPILATIONS
Short-Form Video
Short-Form Video. According to HubSpot’s 2023 Marketing Strategy and Trends Report, the popularity of short-form videos has reached a level where 90% of global marketers are increasing or maintaining their investment in this form of content. “As global attention span becomes shorter (decreasing to an average of 8.25 seconds) and video content gets bigger, short- form videos are quickly
becoming the most popular content type for attracting viewers and keeping them engaged.” Thinkific
Normally under one minute in duration (depending on the platform), short-form videos are ideal for top-funnel awareness especially when used for “how-to” content.
Short-Form Videos for Micro-Learning
Short-Form Videos for Do-It-Yourself Tutorials
| 183
Made with FlippingBook interactive PDF creator