Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 2: Creating Content That Spreads and Sticks
Social Media Live Streaming. Moving to the long-form dimension of content duration, a fast growing tool for top-funnel content is social media live streaming.
CONSUMPTION TIME
Short-form
Long-form
LIVE STREAM
STORIES
CONSUMPTION TIME
Short-form
Long-form
COMPILATIONS
Short-Form Video
LIVE STREAM
STORIES
For example, Instagram Stories often kickstart the composition of more lasting posts when they are stitched together in Instagram Story Highlights as shown below.
COMPILATIONS
Short-Form Video
They are especially effective for hosting:
• Webinars and workshops - Offering free webinars or workshops through live streaming can be an effective way to showcase your expertise. Like podcasting, they are well suited for covering a variety of topics related to your industry or niche. • Interviews and Q&A sessions – Especially effective for LinkedIn Live, hosting live interviews or Q&A sessions with industry experts or KOLs can attract a wider audience. These sessions are great for covering insightful content
The same can be applied to short-form videos by stitching together TikTok clips into compilations hosted on YouTube. Watch how effectively this is done by TikTok sensation, Liv Pearsall, who explains the Bible in this hilarious caricature reaching 25K likes on YouTube.
related to your industry (e.g., best practices, market foresight, etc.)
• Behind-the-scenes content - Live streaming behind-the-scenes content from your office, production facility, or event preparation can humanize your brand and give your audience a glimpse into your company culture. Compilations through Stitching. Last, compilations of short duration content (e.g., stories and short-form videos) can be used to extend the shelf time and consumptions through stitching and playlists (see earlier discussion on episodic content)
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