Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 2: Creating Content That Spreads and Sticks
example of the latter on the next page as a summary of these key points). Snackable content is designed to capture the viewer's attention in a short amount of time and is typically characterized by the following attributes: • Short Length: Snackable content is brief and to the point, typically lasting only a few seconds to a few minutes. It's designed to be quickly digested. • Easily Shareable : This type of content is easily shareable on social media platforms and can go viral due to its brevity and appeal. • Visual Appeal : Snackable content often relies heavily on visuals, including images, videos, animations, or infographics, to convey its message. • Engaging : It aims to engage the viewer quickly, often using humor, emotion, or curiosity to capture their attention. • Mobile-Friendly : Snackable content is optimized for mobile devices, as many users access content on smartphones and tablets.
SHAREWORTHINESS
Finally, when planning contagious content strategies for top funnel awareness, the following questions should be asked as to whether the content elements are inherently suitable to sharing. • Does it provide practical tips or snackable “how-to” suggestions? • Is it visually appealing enough to stir emotions? Key in mind that these characteristics don’t always coincide with what makes certain content interactive, likeable, or conversational (e.g., draws comments). Our goal here is to identify attributes associated with audience incentives to share. Among the most common formats for shareworthy content is what is often referred as “snackable content.” Examples are GIFS, memes, and infographics (see
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