Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 2: Creating Content That Spreads and Sticks
SUMMARY OF CONTAGIOUS CONTENT
Subcategory #1
Subcategory #2 Subcategory #3
Curated
C
Social Listening
Contextualizing
Distributing
Ongoing
O
Subscribed Audio
Subscribed Video
Subscribed Text
Newsworthy
N
Newsjacking
Community Outreach
News Alerts
Pillar Page Evergreen Links User-Generated Content Blogger Outreach and Guest Blogging
Timeless
T
Evergreen Content
Evergreen Topics
Micro-Influencers (See Module 2: Unit 2)
Employee Ambassadors
Advocated
A
Guestworthy
G
Guest Podcasting
Guest Live Streaming
Indispensable
I
Friend-of-Mine Apps
Cheat Sheets
Checklists
Optimized
O
Discovery
Link Management
Repurposing to Scale
Communication Media
Ubiquitous
U
Platform Proliferation
Content Duration Mix
Shareworthy
S
Snackable Content
Practical Tips
Emotional Content
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