TABLE OF CONTENTS
Challenge Campaigns ............................... 188 Contest-Oriented Challenge Campaign ..... 189 Hashtag Contest TItle ................................. 189 Audience Personas ................................... 191 Links to Trending Topics ............................ 192 Level of Challenge Difficulty ....................... 193 Entertainment Approach ............................ 194 Nuanced Follow-On Campaigns ................ 194 Giveaway Strategy for Brand Impact .......... 194 Endorsement Micro-Influencers................. 195 Grading Rubric .......................................... 198 Appendix..................................................... 198
Inbound Relationship Marketing
Know You
Like You
Trust You
Connecting to Pain Points
Heartfelt Emotions
Credible Content
Storytelling with Drama Minifilms
Micro-influencer Outreach
Thought Leadership
Community Excitement
Community Interest
Community Interaction
Contagious Content
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