Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 3: Campaign Challenges for Community Excitement
should be placed on the key challenge elements that characterize your proposed concept as captured in this 50-word description: Slide #1: A challenge campaign invites participants to submit _________ (e.g., a short 15-30 second video) that showcases _______ (e.g., their pet’s impressive tricks). The challenge will be judged on 1) difficulty, 2) uniqueness, and 3) entertainment value. HASHTAG CONTEST TITLE (SLIDE #2) Successful challenge campaigns use hashtags to improve content visibility, audience engagement, community connection, and brand recall. Benefits of Hashtag Challenge Titles Improved Visibility . Hashtags categorize and organize content based on specific keywords or topics. When users search for or click on a hashtag, they are presented with all the posts that have used that
CONTEST-ORIENTED CHALLENGE DESCRIPTION (SLIDE #1)
We begin this process by drafting a description of some challenge campaigns ideas for engaging our target audiences with a lighthearted exercise that invites them to not only participate but to repeatedly re-engage as the contest unfolds. Consider the example below done for a
Church. The exercise is one in a series of challenges intended to unveil the realities of congregation behaviors in a “holier than thou” comic setting. As shown in the example, this first slide serves as a synopsis for what you plan to accomplish in this challenge. Emphases
Church Example: #BustedInChurch Describe and depict challenge (Slide #1)
A challenge campaign invites congregation participants to submit a meme of their most awkward Church moment in Church (a form of social order deviancy). The challenge will be judged for 1) most embarrassing, 2) most accurate depiction, 3) most common, OR 4) funniest portrayal. A start-up gallery from some ministry teams will be used for illustration and motivation to join (below).
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