Module 1: Boosting Brand Visibility Through Top-Funnel Relationship Marketing Unit 1: Meeting Inbound Marketing Demands with Content Credibility
To build credibility, content should be user- generated whenever possible, transparent, educational, backed by social proof, long- form, and empirically supported. Clear information about brand pricing and limitations especially enhances this feeling of trustworthy content.
APPENDIX: EDELMAN TRUST BAROMETER
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