Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 3: Campaign Challenges for Community Excitement
In rationalizing the selection of your personas from your assigned business segment (Slide #3), consider if the persona(s) exhibit traits: • Resonating with the entertaining side of your brand (exhibit fun and/or energetic traits) • Suggesting they may be afflicted by deep emotional struggles that are better addressed through empathy (i.e., not a good candidate) LINKS TO TRENDING TOPICS (SLIDE #4) To strengthen your branded hashtag challenge by linking it to trending topics, focus on themes that capture current buzz and spark engagement. Successful campaigns align with trending technologies, evolving lifestyles, pop culture moments, viral entertainment, or rising influencers.
Here are examples of interactive prompts that can fuel user creativity and drive participation, inspired by the images below: • “What’s your take?" (Encourage users to react to a hot topic, like AI-driven assistance, sustainability trends, or the latest buzz in sports. For example, prompt users to discuss their views on AI's impact on daily life, as seen in the futuristic technology image.)
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