Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 3: Campaign Challenges for Community Excitement
#HonestAbe and #BustedInChurch
Nuanced Follow-Up Opportunities
Vivid Child Memories of Church
Remorseful Quandaries
fail to leave a lasting impression tied to the brand’s image or the challenge theme. A key objective of branded Hashtag Campaigns is to select prizes that reflect the brand’s appeal while scaling the value to highlight winner placement (e.g., a clear perceived value difference between 3rd and 1st place). The closer the prize aligns with the contest and brand identity, the greater the opportunity to reinforce the brand’s message. For example, as shown on the next page, the 2nd place winner of a BBQ cook-off might receive a signature apron used by renowned barbecue masters. When finalizing your giveaway choices, consider how well the prize: • Aligns with the brand’s appeal or image • Is unique enough to generate excitement • Is memorable without being overly promotional (e.g., avoid offering brand products directly)
ENDORSEMENT MICRO- INFLUENCERS (SLIDE #9)
Contests, especially those offering cash prizes, are often targets for scams. When there is no expert oversight and entry is open to anyone, the risk of abuse increases. This is particularly problematic when winners are chosen based on the number of likes, which can result in "like-harvesting" by participants with large but irrelevant follower bases or by scammers. To counter this, micro-influencers are frequently enlisted as expert judges to help evaluate and qualify entries. Micro-influencers not only serve as trustworthy judges but are also instrumental in generating buzz for upcoming events. By
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