Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 3: Campaign Challenges for Community Excitement
Mid-level prize (avg. mid-level prize is $200 to $400)
engaging these influencers early on, brands can leverage their ability to: • Energize their fan base with a new and engaging activity. • Reinforce their community’s shared interests.
selecting the right influencers, whose audience and community interests closely align with the brand challenge. Ideally, the challenge will resonate with the influencer’s established community. As outlined on the following page, several tools are available to help identify the best influencer/challenge match. In this assignment, your goal is to rationalize your choice of micro-influencers to both create buzz and act as judges for
• Attract new followers by acting as facilitators of the brand challenge.
To make the experience more personal, micro-influencers can be given white- labeled contest templates, allowing them to customize the challenge to align with their own brand and audience. Another crucial marketing tactic is to rapidly spread the word about a "coming soon" announcement. The key to success lies in
the challenge performance. Possible Candidate #1
• Candidate Name : Describe the first influencer you are considering,
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