Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 3: Campaign Challenges for Community Excitement
Sources to Find Relevant Influencers
1. Trend Hero 2. Creator.co
3. HypeAuditor. ... 4. BuzzStream. ... 5. PitchBox. ... 6. Upfluence. ... 7. Heepsy. ... 8. Post for Rent. ... 9. Keyhole. ... 10.Klear. …
including their platform and a brief profile.
challenge and how their involvement could elevate the campaign • Target Audience Fit : Explain how well their followers match the brand’s desired audience.
• Why : Explain why this influencer is a strong fit, considering factors such as audience size, content alignment, and credibility. • Relation to Challenge : How does this influencer’s content or persona align with the specific brand challenge or product promotion? • Target Audience Fit : Assess whether the influencer’s followers match the brand’s target demographic.
Strategy for Enlisting Their Support
• Outline the steps to approach these influencers, such as personalized outreach, partnership incentives, or collaboration offers. • Demonstrate how to create mutual value, ensuring the influencers understand the benefits of promoting the challenge. • Specify practical steps, such as providing them with campaign materials
Possible Candidate #2
• Candidate Name : Provide an overview of the second influencer, including relevant details. • Why : Justify this choice based on their engagement rates, authenticity, and niche influence. • Relation to Challenge : Describe how this influencer’s brand aligns with the
or co-creating content, to ensure a smooth and effective collaboration.
This framework helps guide your selection of influencers and ensures a strategic approach to building buzz and facilitating the challenge.
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