Module 3: Enhancing Touchpoints with Contagious Content and Community Conversation Unit 3: Campaign Challenges for Community Excitement
C
Contest-Oriented Challenge Description
Criteria: Communication of and rationale supporting response to: Slide #1 : Contest-oriented challenge description
H
Points
Hashtag Contest Title
A
1.0 1.0 1.0 1.0 1.0 1.0 1.0
Audience Personas
Slide #2 : Hashtag contest titles Slide #3 : Audience personas Slide #4 : Links to trending topics
L
CHALLENGE CAMPAIGN
Links to Trending Topics
Slide #5 : Level of difficulty suited to audience Slide #6 : Entertainment approach Slide #7 : Nuanced follow-on campaigns Slide #8 : Giveaway relevance to brands and multi- winners Slide #9 : Exposure Influencers and Performance Judges The requirement to avoid product or brand solution references
L
Level of Difficulty Suited to Audience
E
Entertainment Approach
1.0
N
Nuanced Follow-On Campaigns
1.0
G
1.0
Giveaway Relevance Across Multiple Winners
10.0
Maximum Points
E
Endorsement Micro- Influencers
APPENDIX A: PROVEN CONCEPTS OF HUMOR
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