Content-Driven Relationship Mktg for Social Media Influence

Table of Contents

Emotional Content for Likeability……………17

Manifested Feelings…………………………..18

Mood Provoking Devices……………….…….20

Inspiring Audiences Through Empathy ……. 24

Summary………………………………………..27

Appendices……………………………………..28

Trust You Like You Heartfelt Emotions Inbound Relationship Marketing Credible Content Know You Connecting to Pain Points

Awareness ( Stranger )

Brand Exposure

Community Excitement Storytelling with Drama Minifilms

Micro-influencer Outreach

Interest (Prospect)

Brand Consideration

Thought Leadership

Community Interest

Community Interaction

Desire (Warm Lead)

Brand Engagement

Contagious Content