Module 1: Boosting Brand Visibility Through Top-Funnel Relationship Marketing Unit 2: Content For Emotional Resonance
Self-Enhancement
Suitability to:
Associations
Suitability to:
Associations
Nature of business
Rugged trucks for farmers
Nature of business
Beauty products
“You are more beautiful than you think”
Vulnerable farming profession
Current topics
“To the farmer in all of us”
Acceptance, serenity, optimism, self-love. Reveals real beauty in experiment…leads to self-love slogan
Current topics
Farming heartbreaks and grueling conditions…leads to slogan dignifying farmers
Slogan/content connection
Slogan/content connection
Suitability to:
Associations
Suitability to:
Associations
Singapore-based hotel serving multiple countries and cultures
Nature of business
Nature of business
“To embrace a stranger as one's own. It's in our nature.”
Global news
“To everyone fighting to come back stronger”
Current topics
Life after lockdowns
Current topics
Inclusion
Mixes tough moments with restoration hope…leads to slogan honoring optimists
Slogan/content connection
Desperation to find a compassionate stranger…leads to embracement slogan
Slogan/content connection
Self-Transcendent
Summary
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