Content-Driven Relationship Mktg for Social Media Influence

TABLE OF CONTENTS

P AIN P OINT U NDERSTANDING .......................... 29 P ERSONA R ELEVANCE ..................................... 31 I NSIGHTFULNESS OR I NSTRUCTION ................... 33 N UANCED FOR F EAR OR F RUSTRATION ............. 34 P ERSUASIVE C ONTENT .................................... 35 O UT OF THE O RDINARY ................................... 38 I NVITING C ONTENT .......................................... 38 N ARROWLY F OCUSED C ONTENT ....................... 40 T RENDING C ONTENT ....................................... 40 S TRAIGHT TO THE P OINT .................................. 40 S UMMARY ...................................................... 41 A PPENDIX ....................................................... 43

Trust You Know You Connecting to Pain Points Inbound Relationship Marketing Like You Heartfelt Emotions Credible Content

Awareness ( Stranger )

Brand Exposure

Community Excitement Storytelling with Drama Minifilms

Micro-influencer Outreach

Interest (Prospect)

Brand Consideration

Thought Leadership

Community Interest

Community Interaction

Desire (Warm Lead)

Brand Engagement

Contagious Content

Made with FlippingBook interactive PDF creator