Table of Contents
Unit 1: Meeting Inbound Marketing Demands with Content Credibility ................................... 1 Unit 2: Emotional Content for Likeability and Connection ................................................... 17 Unit 3: Pain Point Understanding for Top- Funnel Awareness ................................... 28-44
Trust You Credible Content
Like You Heartfelt Emotions
Know You Connecting to Pain Points
Awareness ( Stranger )
Brand Exposure
Interest (Prospect)
Micro-influencer Outreach
Storytelling with Drama Minifilms
Brand Consideration
Thought Leadership
Community Interest
Community Excitement
Community Interaction
Desire (Warm Lead)
Brand Engagement
Contagious Content
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