Module 1: Boosting Brand Visibility Through Content-Driven Relationship Marketing Unit 3: Marketing to Persona Pain Points
Accountant likely understands the struggles of property managers
Tutorial Blogs • Top 10 considerations for calculating HOA special assessments • 8 ways to generate residential property beyond rents & dues • A guideline for minimizing community property security expenditures Explainer Videos • Top 10 reasons why property managers fail to balance budgets • 6 reasons why HOAs lose their grip on delinquent collections • Using special assessments and credit lines in lieu of annual due increases Podcasts • 12 ways to boost tenant referrals and renewals • How to adequately account for hurricane preparation expenditures • Securing lines of credit for property management overruns
reader or viewer that you fully appreciate their daily struggles. This requires further wording that reflects your understanding of these pain points as shown below. Notice the problem oriented terms like delinquent collections, overruns, annual due increases, special assessments, etc. Finally, although the accountant demonstrates familiarity with property management struggles, what evidence is provided to suggest he/she is an expert? Notice below the operative terms in red (e.g., expenditures, balanced budgets, calculating, and securing lines of credit) that suggest the author may be a CPA.
OUT OF THE ORDINARY
This persuasive rhetoric assumes your content draws your audience’s attention away from social media clutter with something unusual or unexpected. Out of the 100+ billboards across a 20-mile strip of I95, ask why these two are by far the most recognized?
Tutorial Blogs • Top 10 considerations for calculating HOA special assessments • 8 ways to generate residential property beyond rents & dues • A guideline for minimizing community property security expenditures Explainer Videos • Top 10 reasons why property managers fail to balance budgets • 6 reasons why HOAs lose their grip on delinquent collections • Using special assessments and credit lines in lieu of annual due increases Podcasts • 12 ways to boost tenant referrals and renewals • How to adequately account for hurricane preparation expenditures • Securing lines of credit for property management overruns Accountant has subject matter expertise to address PM struggles
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