Module 1: Boosting Brand Visibility Through Content-Driven Relationship Marketing Unit 3: Marketing to Persona Pain Points
NARROWLY FOCUSED CONTENT
Next, is the content tailored to a specific audience? One way to ensure your audience “knows you know them” is to stay narrowly focused by offering industry- specific help on narrow topics (e.g., hiking vs. outdoors). The use of general messages (e.g., ways to improve your health) further weakens your perceived expertise.
TRENDING CONTENT
Within this narrow field of interest, is the subject widely discussed among industry experts or consumer interest communities? Many content idea generators are available to help narrow down the choice of trending topics that maintain high engagement results. Shown to the right are examples produced from a search for “marketing in the Metaverse.” More tools will be introduced when we discuss social listening under “Creating Contagious Content.”
STRAIGHT TO THE POINT
Finally, one way to ensure audiences recognize the relevancy of your content to their pain points is to get straight to the point. With just a few seconds to spare following an inviting content caption, much must be accomplished in under a minute if you want to hold their attention through your opening paragraph and a quick scan of your content. Specifically, an assessment should be made on how well the introduction and
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