Module 1: Boosting Brand Visibility Through Content-Driven Relationship Marketing Unit 3: Marketing to Persona Pain Points
concentrate on brand awareness, broad pain points, and common questions. A crucial distinction is needed between identifying pain points and presenting brand solutions. If a brand views problems solely from the perspective of their products or services, they miss the chance to show genuine empathy. This often leads to premature persuasion attempts, which can turn off audiences by revealing opportunistic motives. While inspirational content (driven by affective empathy) and connecting with pain points (driven by cognitive empathy) are different concepts, they share objectives: avoiding references to brand solutions,
focusing on struggles, and demonstrating empathy and understanding. Pain points vary widely between B2B and B2C buyers, with most seeking cost- effective and efficient solutions. The process of connecting to pain points involves dissecting unique persona traits, aligning content with emotional drivers, and creating engaging, useful, and easily digestible content. Effective content must resonate with persona motives, address common interests, provide insightful or instructional information, strike an emotional chord, and stand out amidst social media clutter.
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