Table of Contents
Unit 1: Drama Minifilms for Brand Storytelling ..................................................................... 44
Unit 2: Micro-Influencer Outreach ................. 81
Unit 3: Authentic Attributes of Thought Leaders ..................................................................... 98 Unit 4: LinkedIn Groups for Endorsements, Teaming, and Outreach ....................... 115-133
Trust You
Like You
Know You
Awareness ( Stranger )
Brand Exposure
Credible Content
Heartfelt Emotions
Connecting to Pain Points
Storytelling with Drama Minifilms
Micro-influencer Outreach
Interest (Prospect)
Brand Consideration
Thought Leadership
Desire (Warm Lead)
Community Interest
Community Excitement
Community Interaction
Brand Engagement
Contagious Content
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