TABLE OF CONTENTS
Drama Minifilms: The Evolution of Brand Storytelling......................................... 44 The Power of Brand Storytelling: Four Key Elements .................................... 44 Struggles Facing Personas................ 45 Thematic Tie-In to Values .................. 47 Outcome Life Lessons ....................... 62 Reason to Participate in Commentary 63 Inspirational Taglines ......................... 64 Eudaimonic Emotions ........................ 67 Story Arc............................................ 68 Budget-Friendly Minifilm Production .. 69 Summary ........................................... 70 Appendices: ................................. 73-80
Made with FlippingBook interactive PDF creator