Content-Driven Relationship Mktg for Social Media Influence

TABLE OF CONTENTS

Inbound Marketing ............................... 1 Paradigm Shift in Marketing............................ 4 Credible Content Marketing ............................ 7 Summary ...................................................... 15 Appendix ........................................... 16

Trust You Credible Content Like You Heartfelt Emotions Inbound Relationship Marketing Know You Connecting to Pain Points

Awareness ( Stranger )

Brand Exposure

Community Excitement Storytelling with Drama Minifilms

Micro-influencer Outreach

Interest (Prospect)

Brand Consideration

Thought Leadership

Community Interest

Community Interaction

Desire (Warm Lead)

Brand Engagement

Contagious Content

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