Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 1: Drama Minifilms for Purpose-Driven Storytelling
social media campaigns and storytelling on appeals to status and social attraction, such as “You can look like…” rather than “We share a core value.” The challenge with the latter approach is ensuring the values resonate with a broad audience. Many researchers use Schwartz’s Theory of Basic Values as a foundation for identifying such core values. 1 However, not all values inspire empathy or emotional engagement. Values like hedonism, power, and prudence rarely evoke
the heartfelt emotions needed to craft a compelling plot with a meaningful life lesson. Additionally, these values often lack the tension and character empathy central to a classic hero’s journey. For example, narratives centered on power or hedonism often highlight a “triumphant top-dog” rather than a “ triumphant underdog ,” making them less relatable to broader audiences. Based on Schwartz’s values, our own research found these ten narrative themes to meet
RELATIONAL VALUES
SELF-ACTUALIZING VALUES
The path of compassionate individuals who uplift others through selfless dedication, guided by empathy and generosity to strengthen communities through meaningful service.
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A journey of growth, where life's trials and triumphs deepen genuine bonds. Through devotion, cherished memories, and unrevealed understanding, surface connections evolve into
The pursuit of global justice and peace through inclusive compassion, fostering equitable communities by dismantling prejudice while protecting our shared environment for sustainable harmony.
Noble Acts of Altruism
Advancing Universal Wellbeing
Awakening Depths of Love
enduring relationships grounded in unconditional care and forgiveness.
A testament to determination, where underestimated spirits turn limits into victories. Through creative daring and relentless curiosity, perceived barriers transform into breakthroughs that inspire and elevate human potential. The pursuit of ambitious goals through unwavering perseverance, transforming challenges into opportunities while inspiring others through resilient achievement and inner strength.
Cultivated relationships where deep engagement with others' needs creates mutual change through empathy and sacrifice, inspiring acts of care that benefit communities. The cultivation of enduring familial bonds through unwavering loyalty, intergenerational care, and meaningful sacrifices, fostering authentic connections that preserve family legacy and nurture lasting companionship.
Breaking Barriers With Courageous Resolve
Forging Transformative Bonds
Eudaimonic Narrative Themes (ENT)
Strengthening Lifelong Family Ties
Indominable Quest to Soar
The journey of self-discovery and authentic growth through independent goal-setting and inner strength, empowering individuals to embrace their unique identity and actualize their fullest potential.
The nurturing of relationships through empathetic understanding and kindness, fostering a community where differences are embraced and bonds create harmony.
Building Compassionate Connections
Path to Self- Realization
Honoring Inter- generational Wisdom
The preservation of cultural heritage through appreciation of elders' wisdom, fostering connections to ancestral traditions and continuity.
1 Schwartz, Shalom H. (1992), “Universals in The Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries,” In Advances in Experimental Social Psychology, 25, 1-65.
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