Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 1: Drama Minifilms for Purpose-Driven Storytelling
A notable example is CP’s "Gratitude Makes the Impossible Happen," where a group of runners sacrifice their positions to help a disabled girl raise funds for her father. Below are additional examples categorized by their specific narrative motif 3 : Unexpected Kindness : These stories capture spontaneous heartfelt acts of generosity that surprise recipients, creating strong emotional resonance. Featuring ordinary people helping strangers without hesitation, this category has amassed over 156 million views due to its powerful impact.
Noble acts of altruism
• •
Forging transformative bonds
Next, less review the characteristics of both narrative and self-actualizing themes. RELATIONAL VALUES IN NARRATIVE THEMES
Six eudaimonic narrative themes (ENTs) are well suited for manifesting relational values:
1. Noble acts of altruism 2. Awakening depths of love
3. Forging transformative bonds 4. Strengthening lifelong family ties 5. Building compassionate connections 6. Honoring intergenerational wisdom
Noble Acts of Altruism
This concept highlights the journey of compassionate individuals who uplift others through selfless dedication, driven by empathy and generosity to strengthen communities. It’s central to purpose-driven narratives showcasing moral virtue.
NOBLE ACTS OF ALTRUISM
NARRATIVE MOTIFS
NO. OF VIDEOS
TOTAL VIEWS
LIKES/ VIEWS
COMMENT/ VIEWS
EXAMPLE URL #1
EXAMPLE URL #2
EXAMPLE URL #3
VALUES
UNEXPECTED KINDNESS PROSOCIAL BEHAVIORS FOSTERING GENEROUS COMMUNITIES
11
156M 0.75%
0.014%
BIT.LY/31DV1OA
BIT.LY/4FETY0J
BIT.LY/1AIFYDZ
3
125M 1.14%
0.032%
BIT.LY/3KRU9SR BIT.LY/3LZPQX2
BIT.LY/3DG7705
4
65M 0.30%
0.014%
BIT.LY/3RCFVXN BIT.LY/2LWQZQB BIT.LY/3U2VSBO
COMPASSIONATE AID FOR THE VULNERABLE
3 Narrative motifs encapsulate the essence of what is portrayed in the storyline, reflecting key values, emotions, or concepts that resonate with the audience. 50M 0.24% 0.009% BIT.LY/2PZAZAL BIT.LY/2OPXHAI BIT.LY/3TJ9NDD 4
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