Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 1: Drama Minifilms for Purpose-Driven Storytelling
acts of nurturing and support. The narratives unfold across three motifs: Transformative Care: These stories explore profound caregiving experiences that reshape relationships and foster personal growth. They emphasize the selflessness and resilience needed to support others, showcasing the transformative power of compassion and commitment. Finding True Magic: This theme celebrates the joy of unexpected connections and the insights they bring. It resonates by showing how small acts of love or understanding can inspire new perspectives and strengthen relationships.
Communicating to the Beyond: These stories explore connections beyond the physical, focusing on spiritual and metaphysical bonds. They highlight the enduring nature of relationships despite separation and inspire reflection on human connection. This theme resonates strongly with audiences, as shown by high engagement metrics. Strengthening Lifelong Family Ties This concept delves into the enduring nature of familial relationships, emphasizing loyalty, responsibility, and the emotional depth of shared experiences. It highlights the significance of moments that reinforce bonds,
STRENGTHENING LIFELONG FAMILY TIES
NARRATIVE MOTIFS
NO. OF VIDEOS
TOTAL VIEWS
LIKES/ VIEWS
COMMENT/ VIEWS
EXAMPLE URL #1
EXAMPLE URL #2
EXAMPLE URL #3
VALUES
HOMECOMING CELEBRATIONS FAMILY-FIRST FOCUS REKINDLING FAMILY BONDS GENERATIONAL CARE EXCHANGE NEWFOUND COMPANIONSHIP SENTIMENT OF ALLEGIANCE
5
345M 0.02%
0.001%
BIT.LY/3COINKK
BIT.LY/40X08WQ
BIT.LY/3DCB6PF
7
266M 0.03%
0.030%
BIT.LY/3WTQD2D
BIT.LY/3IIS7XN
BIT.LY/2DZTD97
11
159M 0.27%
0.013%
BIT.LY/3DCB6PF BIT.LY/3NE60CG BIT.LY/3NZXPQ7
5
91M 0.15%
0.006%
BIT.LY/3YPG90X BIT.LY/4HAKXIL
BIT.LY/30VJC92
5
84M 0.83%
0.023%
BIT.LY/3A4HC2Y BIT.LY/33DXKQM BIT.LY/4HSEAKO
5
68M 0.44%
0.027%
BIT.LY/3SIKLRS BIT.LY/3WQ2QEL BIT.LY/2PDBJHG
4
35M 0.43%
0.003%
LONG LOST TIES
BIT.LY/2F4MX3L BIT.LY/4HSEAKO BIT.LY/3WFYAC0D
UNSEEN FAMILY SACRIFICES CONSISTENT COMMITMENT BRIDGING GENERATIONS
8
34M 0.51%
0.023%
BIT.LY/31ZUQDH BIT.LY/3KRIRPL
BIT.LY/3SLFB7U
4
33M 0.40%
0.001%
BIT.LY/4BP5Z3U BIT.LY/3XW1HN5 BIT.LY/3YRSBQK
5
28M 0.68%
0.025%
BIT.LY/3GKJJFA BIT.LY/3YZAPYO
BIT.LY/4BZPPLI
SIBLING SUPPORT
3
21M 0.26%
0.017%
BIT.LY/2NECWV8 BIT.LY/33N4EHF
BIT.LY/301NJ6D
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