Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 1: Drama Minifilms for Purpose-Driven Storytelling
impact of compassion in transforming lives and communities.
collaboration strengthen bonds. Stories showcase how embracing differences fosters mutual respect, enriches relationships, and helps create an inclusive space where everyone feels valued and connected. Welcoming Acceptance: This motif focuses on creating safe, inclusive spaces where individuals feel respected and free to express
One well known example is Globe Telecom’s "Create Courage," a story dramatizing a girl disguising her illness with a Stormtrooper helmet. When her class wears similar helmets, she reveals an oxygen mask underneath. Below are additional examples categorized by their specific narrative motifs. Ripple of Kindness: This motif highlights how a single act of generosity can inspire others, creating a chain reaction of goodwill and mutual care within a community. Stories often depict small gestures—such as helping someone overcome a challenge—that spark a culture of compassion and collaboration, fostering a positive and supportive environment. The ripple effect emphasizes how kindness can unite individuals and amplify the impact of shared values. Embracing Personal Differences: This motif celebrates diversity and the unique contributions individuals bring to a community. By valuing varied perspectives, abilities, and goals, these narratives demonstrate how understanding and
themselves. Narratives often feature characters who find confidence and
belonging in environments that embrace them for who they are. By highlighting the importance of non-judgmental support, this motif inspires audiences to build communities that uplift and empower everyone. Restoring Frayed Bonds: This motif centers on repairing and rebuilding relationships that have been strained or broken. Through acts of empathy, forgiveness, and understanding, these stories reveal the healing power of compassion. They inspire hope by showing that even fractured connections can be mended with effort and care, reinforcing the value of reconciliation in strengthening communities.
BUILDING COMPASSIONATE CONNECTIONS
NARRATIVE MOTIFS
NO. OF VIDEOS
TOTAL VIEWS
LIKES/ VIEWS
COMMENT/ VIEWS
EXAMPLE URL #1
EXAMPLE URL #2
EXAMPLE URL #3
VALUES
RIPPLE OF KINDNESS
5
109M 0.06%
0.002%
BIT.LY/31XAM6M
BIT.LY/33EUJQX
BIT.LY/4FETY0J
EMBRACING PERSONAL DIFFERENCES WELCOMING ACCEPTANCE RESTORING FRAYED BONDS
3
109M 1.38%
0.031%
BIT.LY/2LU1FWU BIT.LY/3WHCXME BIT.LY/38OHN9B
4
39M 0.49%
0.016%
BIT.LY/3FM8ZJT
BIT.LY/3YD1P0M
BIT.LY/30FUV6J
3
20M 0.22%
0.003%
BIT.LY/3PWWDSW BIT.LY/4FKMSRC BIT.LY/3CYRUBZ
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