Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 1: Drama Minifilms for Purpose-Driven Storytelling
ADVANCING UNIVERSAL WELLBEING
NARRATIVE MOTIFS
NO. OF VIDEOS
TOTAL VIEWS
LIKES/ VIEWS
COMMENT/ VIEWS
EXAMPLE URL #1
EXAMPLE URL #2
EXAMPLE URL #3
VALUES
EXPANDING PERSPECTIVES ON BIAS REDEFINING CULTURAL NORMS
8
166M 0.56%
0.030%
BIT.LY/3W8NDBC BIT.LY/3GBBAW4 BIT.LY/3Y6N9W1
9
89M 0.22%
0.006%
BIT.LY/48NME8Q BIT.LY/3WYWY2J BIT.LY/3FEME5X
EQUITABLE ACCESS TO LEARNING
3
206M 0.02%
0.001%
BIT.LY/3VEGNRZ BIT.LY/4E6TBCE BIT.LY/3UZWFD6
BUILDING INCLUSIVE COMMUNITIES
3
55M 0.07%
0.003%
BIT.LY/3KVDC31 BIT.LY/3FJ75WW BIT.LY/3VT2NYH
REGENERATING NATURAL SYSTEMS BREAKING SOCIAL BARRIERS
8
69M 0.09%
0.008%
BIT.LY/2X76CKM BIT.LY/3W7C9VC BIT.LY/3H4FQZB
7
132M 0.04%
0.004%
BIT.LY/3SA1DRY BIT.LY/4D6Z7PG BIT.LY/4DAURMU
DISMANTLING SYSTEMIC PREJUDICE
4
20M 1.26%
0.054%
BIT.LY/3GWLQPH BIT.LY/40ZMQVF BIT.LY/3NWAWZ4
PEACEFUL GESTURES
3
32M 0.80%
0.058%
BIT.LY/2PZ7W55 BIT.LY/4C0TA5P
BIT.LY/2YRIXTZ
eager to understand and contribute to global well-being. Through these compelling stories, viewers explore the interconnectedness of social justice, environmental sustainability, and human flourishing. Below are the specific narrative motifs associated with this theme: Expanding Perspectives on Bias: These narratives challenge preconceptions and illuminate hidden prejudices, fostering deeper understanding of diverse viewpoints. They encourage viewers to examine their own biases and embrace more inclusive ways of thinking, creating space for meaningful dialogue and growth. Redefining Cultural Norms: These stories examine the evolution of societal norms and traditions, highlighting individuals and communities who challenge established
practices and introduce new approaches that benefit everyone.
Equitable Access to Learning: These narratives highlight initiatives breaking down educational barriers. They demonstrate the transformative power of accessible knowledge and showcase innovative approaches to ensuring learning opportunities reach all corners of society. Building Inclusive Communities: These stories celebrate the creation of welcoming spaces where diversity thrives. They showcase successful models of integration and belonging, offering practical insights into fostering genuine connection across social divisions. Regenerating Natural Systems: These narratives explore humanity's role in environmental stewardship. They highlight
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