Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 1: Drama Minifilms for Purpose-Driven Storytelling
innovative approaches to ecological restoration and sustainable practices, demonstrating how human activities can support rather than deplete natural systems. Breaking Social Barriers: These stories document the dismantling of longstanding social obstacles. They showcase both individual and collective efforts to create more permeable social boundaries, fostering greater mobility and opportunity for all. Dismantling Systemic Prejudice: These impactful narratives address entrenched discriminatory practices, exposing both subtle and overt forms of inequality. They also highlight effective strategies for achieving lasting institutional change. Peaceful Gestures: These impactful narratives highlight how small acts of kindness and understanding can inspire meaningful social change. Together, they illustrate a vision of social progress, showing
how individual efforts and systemic changes unite to promote universal well-being. These stories demonstrate that creating a more equitable and sustainable world requires both personal transformation and collective action, inspiring viewers to join this journey toward positive change
OUTCOME LIFE LESSON
Like any great movie, a life lesson drawn from the story provides an opportunity to reinforce your brand identity and support your implied value claims, as demonstrated (next page) by P&G’s “It takes someone strong to make someone strong” and Vizer’s “There is much more truth that you are blind to” campaigns. The table below shows how these and other storylines convey valuable life lessons that align with the brand.
Storylines
Video Samples
Moral Gist of the Story
Brand Identity
There is no greater act of hospitality than to accept strangers.
Shangri-La bit.ly/31CsENI Hong Kong
The story dramatizes the exhaustive and fearful travel of a young man who collapses in a freezing forest into the warm embrace of wolves.
Embracement
Children draw strength from strong moms in every facet of life.
The story dramatizes the intense struggles leading to their Olympic preparations where candidates reflect on early motherly advice before their final performances.
P&G bit.ly/3fCAgEH Brazil
Strength of Character
TrueMove H bit.ly/2PzaZAL Thailand
The story dramatizes the courage of a war prisoner aided by the help of a woman who said nothing but risked her life to help the prisoner.
Actions speak louder than words.
Compassion
Sometimes the smallest gestures could be the most refreshing Your efforts and care can turn someone’s life around. Give a helpless baby a chance to thrive.
Extra bit.ly/30DtNVO US
The story dramatizes the bond between a boy and elderly friend ending when the boy chases down his friend at a nursing home and surprises him with a chess game.
Giving
Ministry of Education bit.ly/3ik2zJL Singapore
The story dramatizes the bond between and teacher and a young boy whose troubles make him lose hope. He surprises the teacher as an adult with a heartfelt thank you.
Making a Difference
Vicks bit.ly/2PzVQ26 Philippines Adidas bit.ly/31qhU4M US
Empathy
The story dramatizes the courage of caring for a child ostracized by an illness.
The story dramatizes the will of a former athlete to break away from his sad nursing home surroundings. His cohorts cheer him on to break the rules.
Never stop living out your dreams.
Empowerment
There is no greater act of hospitality than to accept strangers.
Shangri-La bit.ly/31CsENI Hong Kong
The story dramatizes the exhaustive and fearful travel of a young man who collapses in a freezing forest into the warm embrace of wolves.
Embracement
Go the extra mile to demonstrate your love.
The story dramatizes a father’s epic journey to the North Pole to make his daughter’s Christmas wish come true. The story dramatizes a man’s fond memories of his closest friend that appears to be by his side but is later revealed to have died.
Coca Cola bit.ly/3szmlHe US
Giving
Johnnie Walker bit.ly/3kz6HHY Scotland
Never allow memories to die.
Pursue Happiness
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