Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 1: Drama Minifilms for Purpose-Driven Storytelling
Wisdom Intent (Virtuous)
From unexpected friendships to lasting relationships.
Love
Family
Take care of what matters in life
Compassion is the best form of communication.
Self-worth is measured in the values you uphold.
Aspiration
Courage
Wisdom Intent (Inspirational)
not only foster brand affinity but also transform the comment sections into spaces for sharing personal experiences, reflections, and mutual encouragement. This blend of relatable characters , genuine storytelling , and uplifting endings creates an environment where emotional engagement thrives, strengthening the bond between brands and their audiences.
INSPIRATIONAL TAGLINES
Art of Inspirational Taglines
Inspirational taglines are the heart of brand storytelling, prompting audiences to reflect on universal themes such as love (sharing and inclusion), courage (self-efficacy and sacrifice), aspiration (dreams and difference- making), and family (friendship and loving homes).
Aspiration
What best resonates with your thematic concepts and topics?
Sharing
Inclusion
Empathy
Empower Yourself
Personal Values & Attitudes
Sacrifice
Make a Difference
Inspirational
Resolve
Pursue Happiness
Character Strength
Importance of Values
Difference Making
Wisdom
Relationships
Advice
Home
Life Example of metaphor: Home is like……….
Relationships
Home
Love
Hope
Life
Life Meaning Metaphors
Virtuous
Goodness
Love
Music
Hope
Stories
Goodness
Beauty
Change
Family
| 67
Made with FlippingBook interactive PDF creator