Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 1: Drama Minifilms for Purpose-Driven Storytelling
The Show Must Go On
Give Something Only You Can Give
Life is a Beautiful Sport
• Shangri-La : "To embrace a stranger as one's own" conveys inclusion through hospitality.
The most impactful taglines combine these elements into concise statements of 5-12 words, offering wisdom and actionable insights. By distilling profound values into these expressions, they transcend mere slogans to become inspirational guides that align with the moral of the story. Skillfully weaving together life metaphors and literary devices, these taglines remain authentic to the brand while subtly highlighting its commitment to personal growth, leaving a lasting impression of wisdom and purpose. Ensuring Consistency Across Messaging Inspirational taglines achieve their full potential when they align seamlessly with the storyline, brand identity, character traits, and targeted personas. Consistency ensures that every narrative element works together to deliver a cohesive and memorable message. For example, Shangri-La’s tagline, “To embrace a stranger as one’s own,” integrates themes of compassion and inclusion, reflected in the storyline of a lost man embraced by wolves. This aligns with the
Amazon : "The show must go on" reflects communal resilience.
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• Lacoste : "Life is a beautiful sport" celebrates the joy of life. • Coca-Cola : "Give something only you can give" emphasizes the spirit of generosity. These taglines succeed by integrating four key dimensions: 1. Inspirational Messaging : Drawing from the Wisdom Compass themes. 2. Moral Essence : Communicating philosophical truths that resonate with universal values. 3. Brand Relevance : Aligning authentically with the brand’s identity. 4. Implied Brand Values : Suggesting the brand’s core principles through concise messaging.
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