Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 1: Drama Minifilms for Purpose-Driven Storytelling
contemporary audiences increasingly seek deeper, more meaningful connections with brands, successful marketing strategies will depend heavily on the ability to craft authentic narratives that address social, environmental, or cultural issues while maintaining true alignment with brand values and identity. The drama minifilm format, with its emphasis on emotional resonance and shared values, stands as a powerful tool for meeting these evolving consumer expectations. Marketing managers and brand strategists must understand that the shift toward drama minifilms represents more than just a tactical change in content creation. It reflects a
fundamental evolution in how brands build relationships with consumers, moving away from traditional promotional messaging toward more nuanced, emotionally resonant storytelling that acknowledges and addresses the complex challenges faced by modern audiences. Success in this new paradigm requires not only technical skill in film production but also deep understanding of human psychology, narrative structure, and the delicate balance between brand authenticity and universal values. Our first group project will help prepare you for this.
Use Narratives to Prioritize Relationships Over Solutions
Connect Empathically to Exemplify Shared Values
Create Tension, Build, Fluctuate, and Conclude.
Impart wisdom to inspire, enlighten, empower
Identify Elements to Spark Engaging Discussions
Align Narrative Elements for Cohesive Brand Messaging
Prioritize Authentic, Budget-Friendly Minifilm Production
Successful Drama Minifilm
| 75
Made with FlippingBook interactive PDF creator