Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 1: Drama Minifilms for Purpose-Driven Storytelling
APPENDIX C: ENGAGEMENT PERFORMANCE OF THEMES
Median Likes Views (compared to median of all videos)
Eudaimonic Narrative Themes (ENT)
0.40%
n = 306 videos (229 unique videos and 77 videos with two narrative themes)
Indominable Quests to Soar (14 videos)
0.35%
The size of each circle denotes the median number of video views associated with each observed emotion, compared to the overall median views across all videos.
0.30%
Building Compassionate Connections (15 videos)
0.25%
A bove median engagement (comment rate AND likeability)
0.20%
Above median comment rate OR likeability
Below median engagement (comment rate AND likeability)
Noble Acts of Altruism (22 videos)
0.15%
0.10%
Strengthening Lifelong Family Ties (59 videos)
Breaking Barriers With Courageous Resolve (23 videos)
Forging Transformative Bonds (18 videos)
0.05%
-0.05%
baseline median
Paths to Self-Realization (19 videos)
-0.10%
Awakening Depths of Love (60 videos)
-0.15%
Honoring Inter- generational Wisdom (32 videos)
Advancing Universal Wellbeing (43 videos)
-0.20%
-0.25%
| 77
Made with FlippingBook interactive PDF creator