Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 1: Drama Minifilms for Purpose-Driven Storytelling
APPENDIX D: CONNECT THE DOTS FOR MESSAGING
Consistency of Messaging
Tagline
Business
Targeted Persona
Skit exemplifies how a desperately lost young man embraced by wolves culminates in a tagline “To embrace a stranger as our own. It’s in our nature.”
The storyline relates to a Singapore-based hotel chain known to accept multi- cultural patrons. Connection between hotel welcoming and inclusion
Storyline & Moral of Story
As a global, but remotely-based, luxury hotel, the embracement by wolves relieves the fears of unfamiliar service accommodations. The tagline reinforces the hotel’s culture (their nature) to welcome all walks of life. Compassionate traits personified in unexpected warmth of wolves especially suit personas who fear the unfamiliar surroundings of remote accommodations.
Tagline
Portrayed Protagonist
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