Content-Driven Relationship Mktg for Social Media Influence

Table of Contents

I NFLUENCER M ARKETING T RENDS .......... 81 I NFLUENCER M ARKETING BENEFITS ........ 82 T YPES OF I NFLUENCERS ....................... 85 T HE P OWER OF M ICRO -I NFLUENCERS .... 87 B UILDING M ICRO -I NFLUENCER P ROGRAMS .......................................................... 89 L EADING S OCIAL M EDIA P LATFORMS FOR I NFLUENCER M ARKETING ...................... 95 S UMMARY ............................................ 97

Know You Connecting to Pain Points

Community Excitement Storytelling with Drama Minifilms Like You Heartfelt Emotions

Trust You

Awareness ( Stranger )

Brand Exposure

Credible Content

Micro-influencer Outreach

Interest (Prospect)

Brand Consideration

Thought Leadership

Community Interest

Community Interaction

Desire (Warm Lead)

Brand Engagement

Contagious Content

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