Module 2: Amplifying Authentic Engagement Through Storytelling and Influence Marketing Unit 2: Micro-Influencer Outreach
U nderstanding of Audience Values/Topics U
E nthusiastic and Loyal Following E
N atural and Relatable Conversation N
E ngagement and Interaction E
F irst Party Data F
S ocial Proof S
I nstant Visibility I
N ew Audience Familiarity N
L ead Quality L
C ultural Relevance C
R epurposing to Scale R
are more likely to have an inherent interest in what's being offered. Coupled with audiences being more inclined to trust the influencer’s recommendations, they are more likely to convert into a prospect or customer.
lifestyles as well as values and personalities of their communities. In effect, influencers help fine tune the brand’s messaging to suit their community interests.
Enthusiastic and Loyal Following
Furthermore, when an influencer’s unique perspectives are well aligned with these interests, they have a greater capacity to energize their audiences often leading to lasting relationships. Few brands could generate this enthusiasm through paid advertising campaigns.
Understanding of Audience Values
Influencers often repurpose and adapt the original content of a brand to align with the conversations they routinely have with their followers. Many of these ongoing dialogues or other interactions resonate with the
Mega-Influencers
Build Awareness Celebrity Status
>$10K per post 0.8% engagement rate
Macro-Influencers
Build Awareness Broad Reach
$5K - $10K per post 1.3% engagement rate
Mid-Tier Influencers
Engagement Build Awareness
$500 - $5K per post 1.6% engagement rate
Micro-Influencers
Experienced Marketers Niche Audience
$100 - $500 per post 2% engagement rate
Nano-Influencers
High Engagement Intro Campaigns
$10 - $100 per post 4% engagement rate
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