MADD 2017 Annual Report

Power of Parents ® In 2017, MADD reached almost 32,000 parents, a dramatic increase over the 19,000 parents reached in 2016 with the research-based Power of Parents program, the program for parents of high school and middle school students, developed in collaboration with Pennsylvania State University’s Robert Turrisi, Ph.D. Thanks to our partnership with the National Alcohol and Beverage Control Association (NABCA), new resources were developed to facilitate a greater distribution of this lifesaving program. The first resource, a Power of Parents Pocket Guide in 2016, simplified the larger parent handbook into a smaller piece that could be more easily distributed en masse. In 2017, five topical guides were developed for release in 2017 to offer bite- sized pieces of information to the community. These are most effective when used at community health fairs and such where parents may be intimidated by larger amounts of information at once. MADD and its partners hosted a successful Power of Parents PowerTalk 21® press conference on Friday, April 21st at the National Press Club in Washington, DC. About 30 guests joined MADD to commemorate the day: Colleen Sheehey-Church, Kashira Brooks and her 7-year old son Kingston who were injured by a 19-year-old drunk driver, Bill Windsor with Nationwide, Dr. Robert Turrisi, with Pennsylvania State University and Steve Schmidt with NABCA. MADD staff and volunteers reached almost 8,000 parents during the month of April alone! MADD secured media coverage for the event, ensuring our message reached even more parents during this critical time. In addition, the press conference was available to watch via live streaming on MADD’s Facebook page. The post reached nearly 9K people with 1.9K views. You can learn more at Power of You(th) ® MADD continued expansion of its Power of You(th) program in 2017, educating over 180,000 youth, a 22 percent increase from 2016, to positively impact teens and their friends when it comes to their decisions about alcohol. This was made possible through distribution of MADD’s research- based Power of You(th) teen booklet and thanks to volunteers and staff delivering school presentations throughout the school year. Expansion efforts also made resources accessible to educators, community members, student leaders and School Resource Officers via online toolkits. In October 2017, when the topic of living alcohol- and drug-free comes up in classrooms across the nation, we encouraged teens to think ahead and not let alcohol get in the way of their future via our #ProtectUrFuture campaign. Overall, we reached more than 37,000 people in one month!

Preventing Underage Drinking


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