VALUE-BASED SELLING IS AN UNDERUSED TACTIC
HOW CAN YOU USE IT IN YOUR BUSINESS?
2. Ask questions. Your prospects and customers want their voices heard, and asking questions is the best way to show them you’re listening. Encouraging them to tell you what they want and need has two benefits. First, it increases your customers’ confidence in your service and reassures them you’re interested in their situation. Second, you’ll discover how your product or service benefits your clients and why they should purchase from you. 3. Be genuine. Every interaction must be meaningful. Show your prospects that you care about them and don’t want to waste their time. Speak to them as if you’re friends. You don’t want them to feel like they’re talking to a salesperson but a trusted advisor. People buy items based on how it makes them feel. So focus on the benefits you can provide and place yourself in more of an expert role rather than a salesperson. Although value-based selling requires more work, it’s ultimately worth it. Not only will you show how valuable your service is, but you will build lasting relationships with your customers, which will bring more retentions and referrals. So, give this strategy a try and watch your business grow!
You may use sales tactics to persuade potential customers to purchase something from your business. But this strategy won’t work for some people. They may question the price of the product and how it benefits them. Instead, try value-based selling to provide greater value to your customers than your competitors. This is an underused sales tactic because many businesses focus on the price instead of the value their product or service offers their customers. WHAT IS VALUE-BASED SELLING? Value-based selling presents the value your product or service creates for your customers instead of focusing on the price. Placing your customers’ needs before your revenue will generate a long-term and reliable relationship with them. HOW DO YOU IMPLEMENT THIS STRATEGY IN YOUR BUSINESS PLAN? 1. Know your clientele. Understanding your customers’ needs drives better sales results. If you’re familiar with them, you can find what they’re looking for to add value to their lives. While researching, understand their background, industry, demographics, and pain points. If you’re attempting to sell to other businesses, look at their website and social media pages to see their company news and updates.
FROZEN MOCHA TORTE
As summer slips away from our grasp, enjoy one last refreshing hurrah with this sophisticated frozen treat.
INGREDIENTS
1 cup chocolate wafer crumbs
2/3 cup chocolate syrup 2 tbsp instant coffee granules
• • • •
• • • • •
1/4 cup sugar
1/4 cup butter, melted 1 8-oz package cream cheese, softened 1 14-oz can sweetened condensed milk
1 tbsp hot water
1 cup heavy cream, whipped Chocolate-covered coffee beans (optional)
•
DIRECTIONS
1. In a small bowl, combine the wafer crumbs, sugar, and butter. 2. In a greased 9-inch pan, add the wafer mixture and press to the bottom. 3. In a large bowl, beat the cream cheese, sweetened condensed milk, and chocolate syrup until smooth. 4. In a separate dish or cup, dissolve coffee granules in hot water. Once combined, add to the cream cheese mixture and fold in whipped cream. 5. Pour mixture evenly over the crust. Cover and freeze for 8 hours or overnight. 6. Remove from the freezer 10–15 minutes before serving. Garnish with chocolate-covered coffee beans if desired.
Inspired by TasteOfHome.com
732-997-7749 3
• www.NewsletterPro.com
Made with FlippingBook Ebook Creator