Insider Circle
Practice Marketing Tips
Do you wonder if the Google Ad PRO System will ACTUALLY work for your clinic? Here’s what three of our customers have to say! The Bottom Line Is... The Ads Work!
228 New + Reactivated Patient Leads in 60 Days!
We saw a clear increase in out total number and percentage of new patients coming from Google search after starting this program. The bottom line is, the ads work.
ANDY SOTIROKOS COO, Solutions PT & Sports Medicine Let’s face it. Practice Owners are in a perfect “financial storm” of low reimbursements, Medicare cuts, and inflation, because today’s healthcare system doesn’t value you or what you do. It continually makes cuts that eat into your profits and threatens the existence of private practices. But when you have the right marketing budget, you’ll be less stressed about your practice finances. Marketing creates revenue, but figuring out the right budget is a stressful challenge. You don’t want to overspend compared to your cash flow… but underspending can also cause your return to be not worth the investment. EASY 2-STEP MARKETING BUDGET CALCULATOR: The U.S. Small Business Administration recommends 7-8% of total revenue be spent on marketing. I’ve also heard smarter people than me say “5% to keep your business running, 10% to grow your business.”
1. Set up a spreadsheet with current revenue & expected over the next 3 months.
You can’t rely on a jack-of-all trades, master of none, and Practice Promotions is the master of marketing. We’ve seen results immediately. The numbers don’t lie. 3. Repeat this process every quarter. Statistically, underspending is MUCH more common for PT clinics than overspending. And that can be super deadly! Marketing is the oxygen of your practice. If you’re underspending, you’re cutting off your own air supply! 135 Patient Calls in 60 Days from PT Google Ads! 2. For each month, calculate 7-10% of total revenue depending on if your goal is to grow aggressively or you are trying to stay about the same.
KRISTEN MASCI Skills On A Hill Pediatric Therapy
But the beauty of this system is you don’t have to have a huge budget , you just have to plan the right percentage. Remember, budgeting is NEVER about guesswork . You can be confident in your marketing spend with this simple formula! Calculate your marketing budget right now. Are you underspending? And if so, how else can you invest in your marketing? When you’re confident in your marketing spend, you’ll be less stressed about finances.
Uses Google Ads to Market All 7 Locations!
Google Ads, boy... I was trying Google Ads by myself for about a year before I came to you guys. I was spending so many hours on managing these ads, I wasn’t succeeding. Your team has the magic—the secret sauce—that’s made a big difference. So, both as a practice owner and now for Practice Promotions, this is what I find to work best:
MATT SLIMMING Star Physical Therapy
MARKETING BUDGET EXAMPLE
Let’s say a clinic averages just over $83,000 per month ($ 1 million annually)
EXAMPLE
MONTH 1
MONTH 2
MONTH 3
Expected Revenue:
$83,000
$83,000
$83,000
Google Ads Pay-Per-Click are a proven, effective way to skyrocket your number of patients and dominate Google. In fact, our Google Ads Services are flying off the shelves (metaphorically)! And as you can see, Google Ads are REALLY working for Andy, Kristen, and Matt! Visit PracticePromotions.Net/PPC to schedule your demo of Google Ads TODAY! and is trying to achieve a moderate growth level. Their marketing budget would look like this each month: Percentage 8% 8% 8% Marketing Budget: $6,640 $6,640 $6,640
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